Hip Hop connection

Hip Hop Connection has an ideology where hip hop is important. An example of media language that shows this is the main cover line "Lil Wayne 2008's biggest superstar", this reflects the ideology as Lil Wayne is a very big idol in the hip-hop world.

The main image of the magazine is a medium close up of Lil Wayne which matches the main cover line. The institution is Hip-Hop Connection as they are a company, although it isn't a recognisable institution.

The way Lil Wayne is represented is very intense and very serious towards the audience due to the way he is posed. He is showing his tattoos and bling to show that he is a tough character from the streets.

The selling line on this music magazine is 'The xmas rapping paper' which is a play on words, it attracts the audience as it adds humour.
The masthead is bold and white therefore it shouts out to its audience, the colour scheme is red and white.