Q Magazine Front Cover Analysis

The target audience of Q magazine is clearly aimed at teenagers/students, its targeted at a both male and female audience with an interest in the ideology of rock/indie music. This music magazine could also appeal to an older aswell as a generally younger audience as it contains successful older bands such as the stone roses along with newer artists such as Lilly Allen featured on the main image. The main image of her screams male attention as she is topless and posed in a slightly provocative manner. The panthers also in the image show toughness and power of lilly allen aswell as matching the cover line 'Lily Alllen & her wicked wicked ways...' as Lily is a tough/wicked character and role model for girls/women. The colour scheme consists of red, blue, black and white so that all writing stands out against the pale grey background. The barcode is placed on the right hand corner of the page where it always is alond with the price. The logo is bright in red at the top of the page so that it stands out when in shops and newspaper stands in shops. Plugs on the page include the content involved in the magazine so the audience know what they are going to be reading about. It also has a list of bands and information at the bottom of the page which reinforces the target audience- people interested in the rock/indie music genrre. The institution of this magazine is Q which is also a music channel, owns a website and also does Q TV. Q's current editor is Paul Rees, former editor of the UK edition of Kerrang! another musical Bauer publication based on heavier rock/metal music.